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Friday, January 3, 2014

SRAJD and Pinterest

As we expand the SRAJD in 2014, I’d like to introduce to you the SRAJD Pinterest boards.

(The instructions for pinning to our SRAJD board are at the bottom of this blog post.)

It’s no secret that social media is on fire right now.  One of the best ways to get the word out about your jewelry is through social media.  Last year I ran some statistical experiments and was amazed to see just how important marketing through social media outlets was.

So the SRAJD organization has a Pinterest account and we currently have four boards.  If you’re not familiar with Pinterest, here’s a quick overview: It’s a “photo-sharing website that allows users to create and manage theme-based image collections.  It allows users to save images and categorize them on different boards. They can follow other users' boards if they have similar tastes.  Pinterest users can upload, save, sort and manage images, known as pins, through collections known as pinboards.”

And how it works: “A ‘board’ is where the user's pins are located; users can have several boards for various items. A ‘pin’ is an image that has either been uploaded or linked from a website. Once users create boards and add pins, other users can now ‘repin, meaning that they can ‘pin’ one user's image to their board as well.  Once the user has set up their account and boards, they can browse, comment, and like other ‘pins’. If a user wants to turn an image online into a ‘pin’, there are a few simple steps to do so. First, the user must select the image to pin. Second, the user then clicks on the ‘Add +’ button on Pinterest. Third, the user enters an image URL into the link box. Next, the user will select the exact image they wish to pin and place it on the designated board. Users can then describe the pin and share it via Twitter or Facebook. Other users can now click on the pin to see which board the image is pinned in, who pinned the image previously, where the original pin is from, and who has liked, commented, or repinned the image.”

(Thank you Wiki)

Anyway, we have four boards so far.

The first is “Handmade Jewelry from the International SRAJD Organization”.  Only SRAJD admins will be posting to this board.  We are selecting random listings from SRAJD members to showcase on this board.

The second is “SRAJD Treasuries”.  Again, only SRAJD admins will be posting to this board.  This board showcases Etsy treasuries created by SRAJD members.

You may notice that our SRAJD treasuries include more than just SRAJD jewelry.  That’s because we’ve found that the treasuries that are more inclusive will actually get more exposure.  So when we make an SRAJD treasury, we feature a minimum of four SRAJD listings and then mix it up to make an eye-catching, eclectic treasury.

If you’re an Etsy member, please help us get the SRAJD treasuries higher up in the rankings by favoriting them and/or favoriting all the items in the treasury.

You can also leave comments below the treasury…

Anyway, the third board is open to the active members of the SRAJD organization for them to share their latest creations with the Pinterest community.

It is “Pin Your SRAJD Jewelry Creations Here”.  When people click on these photos, they will be taken direction to your item for sale (assuming that's the link you used when creating the pin).

To access the board, you must
1) "Follow" our SRAJD Pinterest account
2) Then contact me with your Pinterest account name so I can invite you to post  
3) Then accept the invite.  This will be a notification either via Pinterest email, or you can click on the small red talking bubble in the upper right of your Pinterest screen (this shows all your notifications).
4) Add no more than 2 (two) items each day 
5) See the "HOW TO" manual if you want to stop getting Pinterest notifications via email

You can reach me by sending a convo through Etsy (BrackenDesigns), msging me on Facebook (BrackenDesigns), or sending me an email through the contact us page of the SRAJD website.

The fourth board to our Pinterest page, "Useful Jewelry Making Info"

Happy pinning!

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